Snapchat: distribution of U.S. audiences 2025, by gender

Published by
Stacy Jo Dixon,
Apr 14, 2025

Snapchat, owned by Snap Inc., is a popular mobile photo and messaging app. As of February 2025, 54.7 percent of Snapchat audiences were female in the United States. Overall, male users made up a share of 45 percent of the photo and social media app.

Distribution of Snapchat users in the United States as of February 2025, by gender

CharacteristicShare of users
Female 54.7%
Male 45%
Showing entries 1 to 2 (2 entries in total)
Created with Highcharts 7.2.2Share of users54.7%54.7%45%45%FemaleMale
0%10%20%30%40%50%60%70%

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Release date

February 2025

Region

United States

Survey time period

February 2025

Age group

18 years and older

Special properties

refers to addressable ad audience

Supplementary notes

Snapchat does not publish advertising audience data for genders other than "male" or "female" but the data that the platform reports for male and female audience do not sum to 100 percent.

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