Change in TV ad spend of selected retailers during holiday season in the U.S. in 2019

Published by
Michele Majidi,
Dec 19, 2023
During the winter holiday season in the United States in 2019, Macy's and Kay Jewelers decreased their TV advertising expenditures by 25 percent each - the largest drop in spending recorded among the top 10 holiday season advertisers that year. On the other side of the spectrum was Amazon who increased their ad spending on TV commercials by 84 percent compared to previous year. .

Change in TV advertising spending of selected advertisers during winter holiday season in the United States in 2019

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Release date

December 2019

Region

United States

Survey time period

October 28 to December 2, 2019

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Holiday season advertising in the U.S.
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