During the winter holiday season in the United States in 2019, Macy's and Kay Jewelers decreased their TV advertising expenditures by 25 percent each - the largest drop in spending recorded among the top 10 holiday season advertisers that year. On the other side of the spectrum was Amazon who increased their ad spending on TV commercials by 84 percent compared to previous year.
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Change in TV advertising spending of selected advertisers during winter holiday season in the United States in 2019
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Change in ad spend
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WPP. (December 20, 2019). Change in TV advertising spending of selected advertisers during winter holiday season in the United States in 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/740236/leading-holiday-season-tv-advertisers-usa/
WPP. "Change in TV advertising spending of selected advertisers during winter holiday season in the United States in 2019." Chart. December 20, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/740236/leading-holiday-season-tv-advertisers-usa/
WPP. (2019). Change in TV advertising spending of selected advertisers during winter holiday season in the United States in 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/740236/leading-holiday-season-tv-advertisers-usa/
WPP. "Change in Tv Advertising Spending of Selected Advertisers during Winter Holiday Season in The United States in 2019." Statista, Statista Inc., 20 Dec 2019, https://www.statista.com/statistics/740236/leading-holiday-season-tv-advertisers-usa/
WPP, Change in TV advertising spending of selected advertisers during winter holiday season in the United States in 2019 Statista, https://www.statista.com/statistics/740236/leading-holiday-season-tv-advertisers-usa/ (last visited July 22, 2024)
Change in TV advertising spending of selected advertisers during winter holiday season in the United States in 2019 [Graph], WPP, December 20, 2019. [Online]. Available: https://www.statista.com/statistics/740236/leading-holiday-season-tv-advertisers-usa/