UK: research channels for menswear in 2016
This survey represents the research channels for menswear in the United Kingdom (UK) in 2016. It states that, based on their last fashion purchase, 39 percent of the men did their research for the purchase online. 33 percent of them used several channels to do their research. 17 percent of the men did their research in-store. 6 percent of research was done both in apps and on a mobile phone web browser.
