The graph shows the share of internet users who discover new brands via online and TV ads worldwide in the second quarter of 2017, by age group. It was found that 29 percent of respondents aged between 35 and 44 years had learned about new products or services via TV advertising, as compared to 37 percent who had done so via online ads.
Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group
Characteristic
Ads seen online
Ads seen on TV
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GWI. (August 17, 2017). Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/739382/new-brand-discovery-via-online-vs-tv-ads-worldwide/
GWI. "Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group." Chart. August 17, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/739382/new-brand-discovery-via-online-vs-tv-ads-worldwide/
GWI. (2017). Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/739382/new-brand-discovery-via-online-vs-tv-ads-worldwide/
GWI. "Share of Internet Users Who Discover New Brands via Online and Tv Ads Worldwide in 2nd Quarter 2017, by Age Group." Statista, Statista Inc., 17 Aug 2017, https://www.statista.com/statistics/739382/new-brand-discovery-via-online-vs-tv-ads-worldwide/
GWI, Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group Statista, https://www.statista.com/statistics/739382/new-brand-discovery-via-online-vs-tv-ads-worldwide/ (last visited August 24, 2024)
Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group [Graph], GWI, August 17, 2017. [Online]. Available: https://www.statista.com/statistics/739382/new-brand-discovery-via-online-vs-tv-ads-worldwide/