In 2021, 98 percent of Swedes stated to be satisfied with their last pharmacy visit. At the same time, 82 percent stated to be even very satisfied. The customer satisfaction percentage was, in general, very high and stable over the years.
Customer satisfaction with latest pharmacy visit in Sweden from 2016 to 2023
Characteristic
2016
2017
2018
2019
2020
2021
2022
2023
Satisfied*
96.5%
99%
98%
98%
98%
98%
98%
98%
Very satisfied**
78%
81%
80%
80%
82%
82%
-
-
Created with Highcharts 7.2.2Share of respondents96.5%96.5%78%78%99%99%81%81%98%98%80%80%98%98%80%80%98%98%82%82%98%98%82%82%98%98%98%98%20162017201820192020202120222023Satisfied*Very satisfied**
0%25%50%75%100%125%
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* Share of respondents stating that their latest pharmacy visit was "excellent", "very good" or "good".
** Share of respondents stating that their latest pharmacy visit was "excellent" or "very good". No value for 2022 and 2023 was provided.
*** The number of respondents refers to 1,000 customers of physical pharmacies and 200 customers of online pharmacies.
The source does not specify the survey date, but it is given, that satisfaction surveys are conducted quarterly.
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Sveriges Apoteksförening. (April 8, 2024). Customer satisfaction with latest pharmacy visit in Sweden from 2016 to 2023 [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/739252/overall-customer-satisfaction-with-latest-pharmacy-visit-in-sweden/
Sveriges Apoteksförening. "Customer satisfaction with latest pharmacy visit in Sweden from 2016 to 2023." Chart. April 8, 2024. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/739252/overall-customer-satisfaction-with-latest-pharmacy-visit-in-sweden/
Sveriges Apoteksförening. (2024). Customer satisfaction with latest pharmacy visit in Sweden from 2016 to 2023. Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/739252/overall-customer-satisfaction-with-latest-pharmacy-visit-in-sweden/
Sveriges Apoteksförening. "Customer Satisfaction with Latest Pharmacy Visit in Sweden from 2016 to 2023." Statista, Statista Inc., 8 Apr 2024, https://www.statista.com/statistics/739252/overall-customer-satisfaction-with-latest-pharmacy-visit-in-sweden/
Sveriges Apoteksförening, Customer satisfaction with latest pharmacy visit in Sweden from 2016 to 2023 Statista, https://www.statista.com/statistics/739252/overall-customer-satisfaction-with-latest-pharmacy-visit-in-sweden/ (last visited March 14, 2025)
Customer satisfaction with latest pharmacy visit in Sweden from 2016 to 2023 [Graph], Sveriges Apoteksförening, April 8, 2024. [Online]. Available: https://www.statista.com/statistics/739252/overall-customer-satisfaction-with-latest-pharmacy-visit-in-sweden/
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