Japan's pet business market size 2026

In fiscal year 2023, the pet-related retail market in Japan was estimated to reach 1.86 trillion Japanese yen, peaking at a decade-high. The Japanese market offers pet owners a variety of supplies like toys and food, as well as services that include pet salons or funeral services.

A peek into the pet market

The pet market in Japan is dominated by goods and services directed at dogs and cats, as the two species are the most owned pets in Japan. Despite the fast-growing online market, store-based retailing remained the preferred point of sales. However, a slight downward trend implies a growing trust among consumers in online retailers.

Cats or dogs? Where does the favorite companion lie?

Despite a broad spectrum of legally permissible pets, living with one is not a common sight in Japan. Similar to how dogs were the most owned pet, the most desired species were dogs, relegating cats to the second place by a large margin. While the majority of Japanese people do not own an animal companion, those that do, predominantly remain with only one pet per household, limited by the small living spaces in the cities.

Market value of pet related businesses in Japan from fiscal year 2016 to 2023 with forecasts until 2026 (in trillion Japanese yen)

Characteristic	Market size in trillion Japanese yen
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Release date

July 2024

More information

Region

Japan

Survey time period

fiscal year 2016 to 2023; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

the market size is based on retail price (end-user price)

Supplementary notes

*Projection.
**Forecasts.
Research targets were manufacturers, wholesalers, retailers of pet foods and goods, and other organizations related to pet business.

Data prior to fiscal year 2019 comes from previous reporting.
100 Japanese yen equal 0.65 U.S. dollars or 0.6 euros as of November 2024.
Values have been rounded.

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