The biggest motivators for tourists from China to visit Great Britain are the cultural attractions and to try local food and drink. According to a survey conducted in 2016, 37 percent chose Britain as a holiday destination in order to try local food and drink compared to only an 18 percent average for global markets overall. Cultural attractions motivated a similar number of Chinese tourists as other international toursts, at just over 40 percent.
Motivations for tourists from China choosing Great Britain as a holiday destination as of 2016
The source adds that the results were adjusted so that the sum of all influences for each market is equivalent to the global total ('all markets'), to enable meaningful comparisons.
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VisitBritain. (November 1, 2019). Motivations for tourists from China choosing Great Britain as a holiday destination as of 2016 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/739021/chinese-tourists-reasons-for-visiting-britain/
VisitBritain. "Motivations for tourists from China choosing Great Britain as a holiday destination as of 2016." Chart. November 1, 2019. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/739021/chinese-tourists-reasons-for-visiting-britain/
VisitBritain. (2019). Motivations for tourists from China choosing Great Britain as a holiday destination as of 2016. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/739021/chinese-tourists-reasons-for-visiting-britain/
VisitBritain. "Motivations for Tourists from China Choosing Great Britain as a Holiday Destination as of 2016." Statista, Statista Inc., 1 Nov 2019, https://www.statista.com/statistics/739021/chinese-tourists-reasons-for-visiting-britain/
VisitBritain, Motivations for tourists from China choosing Great Britain as a holiday destination as of 2016 Statista, https://www.statista.com/statistics/739021/chinese-tourists-reasons-for-visiting-britain/ (last visited December 18, 2024)
Motivations for tourists from China choosing Great Britain as a holiday destination as of 2016 [Graph], VisitBritain, November 1, 2019. [Online]. Available: https://www.statista.com/statistics/739021/chinese-tourists-reasons-for-visiting-britain/
