Motivations for Chinese tourists to visit Great Britain 2016

The biggest motivators for tourists from China to visit Great Britain are the cultural attractions and to try local food and drink. According to a survey conducted in 2016, 37 percent chose Britain as a holiday destination in order to try local food and drink compared to only an 18 percent average for global markets overall. Cultural attractions motivated a similar number of Chinese tourists as other international toursts, at just over 40 percent.