Motivations for Chinese tourists to visit Great Britain 2016

Motivations for tourists from China choosing Great Britain as a holiday destination as of 2016

CharacteristicAll marketsChina
Cultural attractions 42% 41%
Try local food and drink 18% 37%
Countryside/natural beauty 22% 34%
A culture different from my own 19% 25%
A good deal 18% 25%
Contemporary culture 18% 24%
Accomodation (variety & quality) 16% 22%
Security / safety 17% 22%
Wide variety of places to visit 25% 21%
Vibrant cities 22% 20%
The climate / weather 12% 18%
Cost of staying in the destination 12% 17%
Wanted to go somewhere new 23% 17%
Created with Highcharts 7.2.2Share of respondents41%41%37%37%34%34%25%25%25%25%24%24%22%22%22%22%21%21%20%20%18%18%17%17%17%17%16%16%15%15%14%14%11%11%10%10%9%9%9%9%8%8%8%8%7%7%7%7%42%42%18%18%22%22%19%19%18%18%18%18%16%16%17%17%25%25%22%22%12%12%12%12%23%23%21%21%22%22%10%10%22%22%13%13%22%22%19%19%16%16%9%9%13%13%8%8%All marketsChinaCultural attractionsTry local food and drinkCountryside/natural beautyA culture different from my ownA good dealContemporary cultureAccomodation (variety & quality)Security / safetyWide variety of places to visitVibrant citiesThe climate / weatherCost of staying in the destinationWanted to go somewhere newEase of getting to the countryEasy to get aroundWatching sportSomewhere English-spokenWide range of holiday activitiesVisiting friends or relativesA mix of old and newEasy to get plan/organizeVisit a film/TV locationMeeting localsEasy to visit with children
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%47.5%
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Sources

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Release date

November 2019

Region

United Kingdom (Great Britain)

Survey time period

2016

Special properties

Visitors

Method of interview

Online survey

Supplementary notes

The source adds that the results were adjusted so that the sum of all influences for each market is equivalent to the global total ('all markets'), to enable meaningful comparisons.

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