During the third quarter of 2024, Facebook was the most used social network in Denmark with over 83 percent of Danish online users having used the platform in the last month. Meta's Facebook Messenger ranked second with 76.1 percent, followed by Instagram with 65.5 percent.
Most popular social media platforms in Denmark as of Q3 2024, by usage reach
Characteristic
Share of respondents
Facebook
83.2%
Facebook Messenger
76.1%
Instagram
65.5%
Snapchat
51.3%
iMessage
36.9%
LinkedIn
34.9%
TikTok
34.1%
Pinterest
29.7%
WhatsApp
29.7%
X (Twitter)
22%
Reddit
20.7%
Discord
15.4%
Telegram
13.3%
Created with Highcharts 7.2.2Share of respondents83.2%83.2%76.1%76.1%65.5%65.5%51.3%51.3%36.9%36.9%34.9%34.9%34.1%34.1%29.7%29.7%29.7%29.7%22%22%20.7%20.7%15.4%15.4%13.3%13.3%9.2%9.2%4.7%4.7%FacebookFacebookMessengerInstagramSnapchatiMessageLinkedInTikTokPinterestWhatsAppX (Twitter)RedditDiscordTelegramSkypeThreads
0%20%40%60%80%100%
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Most popular social media platforms in Denmark as of Q3 2024, by usage reach [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/738962/social-media-usage-in-denmark-by-platform/
DataReportal, und We Are Social, und Meltwater. "Most popular social media platforms in Denmark as of Q3 2024, by usage reach." Chart. February 25, 2025. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/738962/social-media-usage-in-denmark-by-platform/
DataReportal, We Are Social, Meltwater. (2025). Most popular social media platforms in Denmark as of Q3 2024, by usage reach. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/738962/social-media-usage-in-denmark-by-platform/
DataReportal, and We Are Social, and Meltwater. "Most Popular Social Media Platforms in Denmark as of Q3 2024, by Usage Reach." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/738962/social-media-usage-in-denmark-by-platform/
DataReportal & We Are Social & Meltwater, Most popular social media platforms in Denmark as of Q3 2024, by usage reach Statista, https://www.statista.com/statistics/738962/social-media-usage-in-denmark-by-platform/ (last visited May 10, 2025)
Most popular social media platforms in Denmark as of Q3 2024, by usage reach [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/738962/social-media-usage-in-denmark-by-platform/
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