In contrast to other online retail categories, online food delivery stands out for its high conversion rate in Spain. Amidst the COVID-19 pandemic lockdown, the conversion rate on food delivery platforms averaged 19 percent, experiencing a mere two-percentage-point dropping only two percentage points in 2022 and 2023 with the health emergency over. That year, the pet and transportation segments ranked second, boasting a conversion rate of nine and eight percent, respectively.
Conversion rate on e-commerce websites in Spain from 2020 to 2023, by category
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IAB Spain. (June 28, 2023). Conversion rate on e-commerce websites in Spain from 2020 to 2023, by category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/738104/conversion-rate-online-retail-shops-spain-retail/
IAB Spain. "Conversion rate on e-commerce websites in Spain from 2020 to 2023, by category." Chart. June 28, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/738104/conversion-rate-online-retail-shops-spain-retail/
IAB Spain. (2023). Conversion rate on e-commerce websites in Spain from 2020 to 2023, by category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/738104/conversion-rate-online-retail-shops-spain-retail/
IAB Spain. "Conversion Rate on E-commerce Websites in Spain from 2020 to 2023, by Category." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/738104/conversion-rate-online-retail-shops-spain-retail/
IAB Spain, Conversion rate on e-commerce websites in Spain from 2020 to 2023, by category Statista, https://www.statista.com/statistics/738104/conversion-rate-online-retail-shops-spain-retail/ (last visited December 22, 2024)
Conversion rate on e-commerce websites in Spain from 2020 to 2023, by category [Graph], IAB Spain, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/738104/conversion-rate-online-retail-shops-spain-retail/