Conversion rate on e-commerce websites in Spain 2020-2023, by category

Published by Statista Research Department, Apr 18, 2024
In contrast to other online retail categories, online food delivery stands out for its high conversion rate in Spain. Amidst the COVID-19 pandemic lockdown, the conversion rate on food delivery platforms averaged 19 percent, experiencing a mere two-percentage-point dropping only two percentage points in 2022 and 2023 with the health emergency over. That year, the pet and transportation segments ranked second, boasting a conversion rate of nine and eight percent, respectively.

Conversion rate on e-commerce websites in Spain from 2020 to 2023, by category

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Release date

June 2023

Region

Spain

Survey time period

2020 to 2023

Special properties

number of purchases/number of visits of the first six months of each year

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Overview

7

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7

Shopping behavior

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Topics

E-commerce in SpainE-commerce in the European UnionFashion e-commerce in SpainInflation in SpainOnline marketplaces in Spain
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