Leading womenswear retailers in the U.S. 2017, by reach

As of April 2017, 26 percent of respondents stated that they had purchased womenswear at Kohl's and Walmart in the preceding 90 days. Around 23 percent of respondents answered that they had bought womenswear from Amazon in that period.

Apparel retail in the U.S.

As of 2018, Zara was the world’s leading apparel retailer in terms of sales, however, Kohl’s and Walmart were ranked as the most popular retailers among female internet users in the United States. In 2015, Kohl’s had the highest number of department stores in the United States, surpassing its biggest competitor, JC Penney. Kohl’s has made use of collaborations with celebrities such as Jennifer Lopez, Avril Lavigne, and Lauren Conrad, which have aided it to become one of most preferred retailers for women’s clothing in the United States.

Walmart has a number of different store formats; the most notable being their supercenters and discount stores. These branches deal in numerous products and services, including apparel, and groceries, positioning itself as a convenient one-stop shopping location for all purchases. Rising through the ranks of its traditional competitors, Amazon was the leader of online retail, surpassing every other store in the United States in online sales in 2018.