Among leading Swedish companies, B2C telecommunications companies were found to have the most effective digital marketing strategy in 2020. The industry earned 3.24 points on a zero-to-five-points scale. Effectiveness was defined as the company's ability to reach potential customers and lead them to the company website with the help various digital marketing methods.
Industries with most effective digital marketing in Sweden as of October 2020
(index score)
The source adds the following information:
"The following selection criteria have been used to identify the companies to include in the study:
• Significant turnover
• Decision-making mainly in Sweden
• No more than one brand in the same in the same industry per company"
** The source explains that "[t]he assessment is based on a company’s ability to reach potential customers and lead them to the company website with the help of digital advertising, search engine marketing, affiliate marketing, use of own media, and social channels."
The source uses the following scale:
0= failed,
1= poor,
2= sufficient,
3= good,
4= very good,
5= outstanding.
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BearingPoint. (January 25, 2021). Industries with most effective digital marketing in Sweden as of October 2020 (index score) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/737347/digital-marketing-performance-ranking-of-selected-industries-in-sweden/
BearingPoint. "Industries with most effective digital marketing in Sweden as of October 2020 (index score)." Chart. January 25, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/737347/digital-marketing-performance-ranking-of-selected-industries-in-sweden/
BearingPoint. (2021). Industries with most effective digital marketing in Sweden as of October 2020 (index score). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/737347/digital-marketing-performance-ranking-of-selected-industries-in-sweden/
BearingPoint. "Industries with Most Effective Digital Marketing in Sweden as of October 2020 (Index Score)." Statista, Statista Inc., 25 Jan 2021, https://www.statista.com/statistics/737347/digital-marketing-performance-ranking-of-selected-industries-in-sweden/
BearingPoint, Industries with most effective digital marketing in Sweden as of October 2020 (index score) Statista, https://www.statista.com/statistics/737347/digital-marketing-performance-ranking-of-selected-industries-in-sweden/ (last visited December 23, 2024)
Industries with most effective digital marketing in Sweden as of October 2020 (index score) [Graph], BearingPoint, January 25, 2021. [Online]. Available: https://www.statista.com/statistics/737347/digital-marketing-performance-ranking-of-selected-industries-in-sweden/
