Global smartphone user opinion on how to increase confidence in mobile apps 2020
According to a survey of global smartphone users carried out in November and December 2020, the most important characteristic an app or service ought to have to increase user's confidence was allowing to review, change, or remove the data the app holds on the user. To have access to a clear and simple privacy statement was also among the most important app attributes smartphone users would favor, with 32 percent of respondents signaling this characteristic. Notably, only one in two surveyed smartphone users reported seeing access to useful services or discounts in exchange for personal data as a characteristic that would build greater confidence in the app or service.
