Ranking of TV stations in Sweden H1 2024, by audience share

In the first half of 2024, the public service television channel svt1 was the second most popular in Sweden. Its audience share amounted to 25.1 percent. With an audience share of roughly 27 percent, the commercial station TV4, since 2019 belonging to Telia Company, ranked highest. 

Online vs. traditional way of watching TV

The audience share of TV channels depends on the total viewing time in a certain period. In 2023, Swedes spent on average less than two hours watching traditional television daily. Compared to a decade earlier, this was a decrease of over 50 minutes. In contrast, using online TV services is getting more and more popular. The online network with the highest viewing time was public service svt Play.

The Swedish TV market

In 2021, the television market in Sweden was dominated by seven companies. Of these, Viaplay Group (formerly Nordic Entertainment Group) generated the most revenue that year, amounting to almost 12.7 billion Swedish kronor. Sveriges Television and TV4 Group from Telia Company came in second and third place, respectively. The fourth broadcaster, C More Entertainment, made roughly three billion Swedish kronor in revenue that year.