Italy: propensity to buy products seen on TV in 2016

Published by Statista Research Department, Dec 1, 2016
This statistic illustrates the propensity to buy products seen on TV shows or TV ads among Italian TV viewers in 2016. According to the study results, one in two respondents was not interested in buying goods they saw on television. By contrast, one in ten respondents regularly shopped online for goods seen on television, and some 15 percent of respondents expressed interest in doing it although it was not a habit for them.

Do you shop online for products seen in TV shows or TV ads?

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Release date

December 2016

Region

Italy

Survey time period

March 2016

Number of respondents

1,162 respondents

Age group

12-65 years

Special properties

Connected TV audience

Method of interview

Computer-assisted web interviews (CAWI)

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Overview

5

Internet penetration

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E-commerce figures

4

Online payments

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Consumer behavior

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Further related statistics

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