Italy: favorite television viewing habits in 2016

Published by Statista Research Department, Dec 1, 2016
This statistic illustrates the favorite ways to view television of the Italian population in 2016. According to the survey results, the most popular habit, shared by 54 percent of respondents, was zapping from channel to channel on traditional television, watching just any program that happened to be on. By contrast, about 39 percent of respondents stated that they watched a specific content on their tablets.

Favorite television viewing habits among the Italian population in 2016

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Release date

December 2016

Region

Italy

Survey time period

March 2016

Number of respondents

1,162 respondents

Age group

12-65 years

Special properties

Connected TV audience

Method of interview

Computer-assisted web interviews (CAWI)

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