This statistic illustrates the online advertising market revenues in Italy from 2015 to 2020. Over the considered years, online platforms have generated increasing revenues from advertising. In 2020, they are expected to account for 80 percent of the online advertising market, while the share of revenues generated by publishers has decreased from 32 percent in 2015 to 20 percent in 2020.
Breakdown of online advertising market revenue in Italy from 2015 to 2020
Characteristic
Online platforms
Publishers
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AGCOM. (July 31, 2020). Breakdown of online advertising market revenue in Italy from 2015 to 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/734984/online-advertising-market-revenue-in-italy-by-channel/
AGCOM. "Breakdown of online advertising market revenue in Italy from 2015 to 2020." Chart. July 31, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/734984/online-advertising-market-revenue-in-italy-by-channel/
AGCOM. (2020). Breakdown of online advertising market revenue in Italy from 2015 to 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/734984/online-advertising-market-revenue-in-italy-by-channel/
AGCOM. "Breakdown of Online Advertising Market Revenue in Italy from 2015 to 2020." Statista, Statista Inc., 31 Jul 2020, https://www.statista.com/statistics/734984/online-advertising-market-revenue-in-italy-by-channel/
AGCOM, Breakdown of online advertising market revenue in Italy from 2015 to 2020 Statista, https://www.statista.com/statistics/734984/online-advertising-market-revenue-in-italy-by-channel/ (last visited August 25, 2024)
Breakdown of online advertising market revenue in Italy from 2015 to 2020 [Graph], AGCOM, July 31, 2020. [Online]. Available: https://www.statista.com/statistics/734984/online-advertising-market-revenue-in-italy-by-channel/