Breakdown of online advertising market revenue in Italy 2015-2020

Published by
Michele Majidi,
Jan 6, 2023
This statistic illustrates the online advertising market revenues in Italy from 2015 to 2020. Over the considered years, online platforms have generated increasing revenues from advertising. In 2020, they are expected to account for 80 percent of the online advertising market, while the share of revenues generated by publishers has decreased from 32 percent in 2015 to 20 percent in 2020.

Breakdown of online advertising market revenue in Italy from 2015 to 2020

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Release date

July 2020

Region

Italy

Survey time period

2015 to 2020

Method of interview

CATI, online interview

Supplementary notes

Data for 2020 are estimated

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