Year-on-year change in ad spend in Italy 2023, by medium

Published by
Michele Majidi,
May 13, 2024
Cinema was the medium with the highest year-on-year growth in Italy in 2023, with an ad spending increase of 22.5 percent compared to the previous year. Go TV followed with an increase of 17.7 percent, while out-of-home (OOH) advertising completed the top three with a growth of 11.5 percent.

Year-on-year growth of advertising spending in Italy in 2023, by medium

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Release date

February 2024

Region

Italy

Survey time period

2023

Method of interview

CATI, online interview

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Overview of Italian ad market

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Traditional media

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Leading players

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Consumer insights

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Advertising in EuropeAdvertising worldwideTrust in media in EuropeDigital advertising in EuropeMedia usage in Europe
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