Italy: market share of main television providers 2016-2018

This statistic illustrates the market share of the main television providers in Italy in 2016 and provides a forecast for 2018. The television company Sky had a third (33 percent) of the Italian television market, while RAI and Mediaset had 30 percent in 2016. According to the forecasts, while the market shares of Mediaset and RAI will both decrease by a percentage point, while the market share of Sky is expected to remain stable.