Market penetration of television broadcast technologies in Italy 2018-2020

By 2020, the Italian penetration rate of broadband TV is expected to reach 34 percent. This represents a significant increase, if we consider that the market penetration amounted to 25 percent in 2019. On the contrary, the digital terrestrial television and satellite television will both experience a decrease over the next year. This trend was also reported in the pay TV sector, where the broadband technology will increase to 61 percent of the market in 2020.

Broadband TV

The broadband TV includes the channel video content provided through Internet connection. This includes not only the video content available through subscription services, but also the television watched by users on on-demand platforms. As a matter of fact, the catch-up TV services made up 21 percent of the Italian on-demand audiovisual services in 2018.

Broadband technology

Additionally, the growth in broadband TV access is supported by the enhancements in the technology infrastructure. Between 2014 and 2018, the number of broadband and ultra-broadband fixed lines went from 14.2 to 17.06 million units and about 80 percent of the broadband fixed lines were reported to be residential.