North American most-adopted business fraud detection tools 2016 l Statistic

This statistic reports on the most-adopted fraud detection tools according to online-selling businesses in the United States and Canada as of October 2016. According to the study, card verification numbers (CVN) as a fraud detection tool was currently being used by 88 percent of online selling businesses in the United States and Canada, while 3 percent of them were planning on implementing this method.

Most-adopted fraud detection tools according to online-selling businesses in the United States and Canada as of October 2016

Characteristic	Percently currently using	Percent planning new implementation
Card Verification Number (CVN)	88%	3%
Address Verification Service (AVS)	82%	4%
Postal address validation services	60%	8%
Geographic indicators/maps	54%	6%
Email verification	54%	6%
Phone number verification/reverse lookup	49%	8%
Search engine results	41%	5%
Social networking sites	36%	7%
Payer Authentication (3-D Secure)	33%	17%
Paid-for public records services	22%	6%
Credit history check	16%	6%
Two-factor phone authentication (in-app, SMS, email)	12%	11%
Biometric indicators (voice recognition, keylogging)	5%	9%
Customer order history	72%	3%
Negative lists/blacklists (in-house lists)	66%	4%
Positive lists/whitelists	54%	8%
Velocity test	53%	6%
Fraud scoring model-company-specific	51%	12%
Proxy detection	47%	8%
Customer website behavior/pattern analysis	40%	5%
Shared negative lists-shared hotlists	27%	11%
Multi-merchant purchase velocity/identity morphing	23%	9%
Geolocation information (country, city, and so on)	56%	5%
Device fingerprinting	36%	10%

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Release date

April 2017

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Region

North America, Canada, United States

Survey time period

September to October 2016

Number of respondents

466 respondents

Special properties

Businesses from the U.S. and Canada; CyberSource customers and non-customers; Representing over 12 percent of the total U.S. and Canadian eCommerce market

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