![Tanushree Basuroy](https://cdn.statcdn.com/static/../CMS/contactperson/ERI2341_1715689877.png)
Media spend in sports in India 2008-2023
Media spend in sports across India amounted to nearly 75 billion Indian rupees in 2023. Cricket was the major contributor in the media spends. Media expenditure accounted for two-thirds of the entire sports market in India that year.