![Tanushree Basuroy](https://cdn.statcdn.com/static/../CMS/contactperson/ERI2341_1715689877.png)
Sport endorsement value in India 2008-2023
Endorsement among athletes and professional sportspeople in India recorded a value of over nine billion Indian rupees in 2023. This was an increase compared to the previous year. The sports market was valued at over 157 billion rupees that year.