Programmatic ad spend in Sweden 2017-2028

In 2023, programmatic advertising spending in Sweden stood at approximately 3.5 billion U.S. dollars. The corresponding figure was expected to increase to nearly 5.2 billion dollars by 2028 in the country.

What is programmatic advertising?

Programmatic advertising is the use of technology to purchase and sell digital advertising, fully automated and individualized in real-time. Thus, advertisers can effectively reach a specific audience because of targeted banners, videos, and spots based on user information, such as demographics, interests, or devices. Any platform and channel can be accessed, for example, out-of-home, television, and audio media. The spending on programmatic advertising worldwide has been growing steadily since 2017 and is forecasted to reach roughly 779 billion dollars by 2028.

How to pay for programmatic advertising? 

Contrary to traditional advertising accounting methods, there is no fixed price per campaign. The marketer only pays if the advertisement is a success. Payment models include, for example, cost per click (CPC), cost per lead (CPL), cost per mille (CPM), and cost per order (CPO). For instance, in May 2023, the average monthly CPC in Google Ads search advertising in Sweden amounted to 0.79 dollars.