The programmatic advertising spending in Denmark is expected to increase. The expenditure on banners and other display ads, for instance, amounted to 281,9 million Danish kroner in 2013 and is forecasted to reach almost 1.6 billion Danish kroner in 2020. Programmatic advertising is the fully automated and individualized purchase and selling of advertising surface in real-time.
Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform
(in million DKK)
Characteristic
Banners & other traditional display
Video
Native
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Zenithmedia. (November 19, 2018). Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/
Zenithmedia. "Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK)." Chart. November 19, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/
Zenithmedia. (2018). Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/
Zenithmedia. "Spending on Programmatic Advertising in Denmark from 2013 to 2017, with a Forecast to 2020, by Platform (in Million Dkk)." Statista, Statista Inc., 19 Nov 2018, https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/
Zenithmedia, Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK) Statista, https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/ (last visited August 25, 2024)
Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK) [Graph], Zenithmedia, November 19, 2018. [Online]. Available: https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/