In 2021, digital advertising spending in Colombia amounted to 2.04 trillion Colombian pesos, out of which 1.27 trillion was invested in mobile ads and 768.93 billion in desktop ads.
Digital advertising spending in Colombia from 2018 to 2021, by device
(in billion Colombian pesos)
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Digital advertising spending in Colombia from 2018 to 2021, by device
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IAB Colombia. (March 11, 2022). Digital advertising spending in Colombia from 2018 to 2021, by device (in billion Colombian pesos) [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/734129/digital-ad-spend-colombia-device/
IAB Colombia. "Digital advertising spending in Colombia from 2018 to 2021, by device (in billion Colombian pesos)." Chart. March 11, 2022. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/734129/digital-ad-spend-colombia-device/
IAB Colombia. (2022). Digital advertising spending in Colombia from 2018 to 2021, by device (in billion Colombian pesos). Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/734129/digital-ad-spend-colombia-device/
IAB Colombia. "Digital Advertising Spending in Colombia from 2018 to 2021, by Device (in Billion Colombian Pesos)." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/734129/digital-ad-spend-colombia-device/
IAB Colombia, Digital advertising spending in Colombia from 2018 to 2021, by device (in billion Colombian pesos) Statista, https://www.statista.com/statistics/734129/digital-ad-spend-colombia-device/ (last visited April 26, 2025)
Digital advertising spending in Colombia from 2018 to 2021, by device (in billion Colombian pesos) [Graph], IAB Colombia, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/734129/digital-ad-spend-colombia-device/
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