In the past decade, the expenditure on permission marketing fluctuated. In 2020, the spending amounted to 256 million Danish kroner, down from 265 kroner generated a year before.
Permission marketing is the distribution of ads and information when an express consent is given from the costumer. It includes for instance newsletters, requisition forms as well as personalized ads in social media or blogs.
Expenditure on permission marketing in Denmark from 2009 to 2020
(in million DKK)
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Slots- og Kulturstyrelsen. (September 27, 2021). Expenditure on permission marketing in Denmark from 2009 to 2020 (in million DKK) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/733800/permission-marketing-expenditure-in-denmark/
Slots- og Kulturstyrelsen. "Expenditure on permission marketing in Denmark from 2009 to 2020 (in million DKK)." Chart. September 27, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/733800/permission-marketing-expenditure-in-denmark/
Slots- og Kulturstyrelsen. (2021). Expenditure on permission marketing in Denmark from 2009 to 2020 (in million DKK). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/733800/permission-marketing-expenditure-in-denmark/
Slots- og Kulturstyrelsen. "Expenditure on Permission Marketing in Denmark from 2009 to 2020 (in Million Dkk)." Statista, Statista Inc., 27 Sep 2021, https://www.statista.com/statistics/733800/permission-marketing-expenditure-in-denmark/
Slots- og Kulturstyrelsen, Expenditure on permission marketing in Denmark from 2009 to 2020 (in million DKK) Statista, https://www.statista.com/statistics/733800/permission-marketing-expenditure-in-denmark/ (last visited December 23, 2024)
Expenditure on permission marketing in Denmark from 2009 to 2020 (in million DKK) [Graph], Slots- og Kulturstyrelsen, September 27, 2021. [Online]. Available: https://www.statista.com/statistics/733800/permission-marketing-expenditure-in-denmark/
