Make-up brand loyalty among women in the U.S. 2017, by age group

Published by
Alexander Kunst,
Dec 20, 2019
This statistic represents the results of a Statista survey in which U.S. women were asked if they normally bought the same make-up products, with a breakdown by age group. During the May 2017 survey, 74 percent of respondents aged between 30 and 59 years stated they mostly bought the same make-up products.

Share of women who normally buy the same make-up products in the United States as of May 2017, by age group

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Source

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Release date

June 2017

Region

United States

Survey time period

May 12 to 17, 2017

Number of respondents

1,316 respondents

Age group

18 years and older

Special properties

English speaking female population who buy make-up

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Do you normally buy the same decorative cosmetics (foundation, lipstick, mascara etc.) products?"
Percentage points exceeding 100 percent are probably due to rounding.

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