Make-up brands used most frequently by women in the U.S. 2019

Published by
Alexander Kunst,
Jan 8, 2020
This statistic represents the results of a Statista survey in which U.S. women were asked which make-up brands they personally used. During the June 2019 survey, 41 percent of respondents used CoverGirl, followed by 37 percent who used Maybelline New York.

Most frequently used make-up brands according to women in the United States as of June 2019

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Source

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Release date

January 2020

Region

United States

Survey time period

June 5 to 7, 2019

Number of respondents

980 respondents

Age group

16 years and older

Special properties

U.S. female online population, respondents who know at least one decorative cosmetics brand

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following brands in the area of decorative cosmetics (make-up, lipstick, mascara, etc.) do you normally use?"
Multiple answers were possible.

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