Awareness of make-up brand among women in the U.S. 2017, by age

Published by
Alexander Kunst,
Dec 20, 2019
This statistic represents the results of a Statista survey in which U.S. women were asked which make-up brands they knew of, at least by name. During the May 2017 survey, 87 percent of respondents aged 60 years and above stated they were familiar with the CoverGirl brand.

Share of women familiar with selected make-up brands in the United States as of May 2017, by age group

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Source

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Release date

June 2017

Region

United States

Survey time period

May 12 to 17, 2017

Number of respondents

1,467 respondents

Age group

18 years and older

Special properties

English speaking female population

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)?"
Multiple answers were possible.

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