Awareness of make-up brands among women in the U.S. 2019

Published by
Alexander Kunst,
Jan 8, 2020
This statistic represents the results of a Statista survey in which U.S. women were asked which make-up brands they knew of, at least by name. During the June 2019 survey, 85 percent of respondents stated they were familiar with the CoverGirl brand.

Share of women familiar with selected make-up brands in the United States as of June 2019

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Source

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Release date

January 2020

Region

United States

Survey time period

June 5 to 7, 2019

Number of respondents

1,003 respondents

Age group

16 years and older

Special properties

U.S. female online population

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following brands in the area of decorative cosmetics (make-up, lipstick, mascara, etc.) do you know at least by name?"
Multiple answers were possible.

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