U.S. CPG merchandising executives leading reasons to use point of sale marketing 2016

Published by Statista Research Department, Jul 12, 2016
This statistic reports on the leading reasons to use point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016. According to the study, 30 percent of respondents stated that their leading reason to use point of sale was to lift short-term sales, while 23.3 percent did so to introduce new products.

Leading reasons to use point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016

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Release date

July 2016

Region

North America, United States

Survey time period

June 2016

Number of respondents

63 respondents

Special properties

U.S. based CPG merchandising executives

Method of interview

Online survey

Supplementary notes

Question: In your category, what is the single most important reason for doing P-O-P?

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