This statistic reports on the point of purchase (P-O-P) marketing budget allocation according to CPG merchandising executives in the United States as of June 2016, by type of display. According to the study, 60.3 percent of merchandising executives stated that they allocated their spending on temporary/promotional display.
Point of purchase (P-O-P) marketing budgets allocation according to CPG merchandising executives in the United States as of June 2016, by type of display
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Path to Purchase Institute. (July 12, 2016). Point of purchase (P-O-P) marketing budgets allocation according to CPG merchandising executives in the United States as of June 2016, by type of display [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/733335/us-pop-marketing-budget-allocation-by-display-type/
Path to Purchase Institute. "Point of purchase (P-O-P) marketing budgets allocation according to CPG merchandising executives in the United States as of June 2016, by type of display." Chart. July 12, 2016. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/733335/us-pop-marketing-budget-allocation-by-display-type/
Path to Purchase Institute. (2016). Point of purchase (P-O-P) marketing budgets allocation according to CPG merchandising executives in the United States as of June 2016, by type of display. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/733335/us-pop-marketing-budget-allocation-by-display-type/
Path to Purchase Institute. "Point of Purchase (P-o-p) Marketing Budgets Allocation According to Cpg Merchandising Executives in The United States as of June 2016, by Type of Display." Statista, Statista Inc., 12 Jul 2016, https://www.statista.com/statistics/733335/us-pop-marketing-budget-allocation-by-display-type/
Path to Purchase Institute, Point of purchase (P-O-P) marketing budgets allocation according to CPG merchandising executives in the United States as of June 2016, by type of display Statista, https://www.statista.com/statistics/733335/us-pop-marketing-budget-allocation-by-display-type/ (last visited December 18, 2024)
Point of purchase (P-O-P) marketing budgets allocation according to CPG merchandising executives in the United States as of June 2016, by type of display [Graph], Path to Purchase Institute, July 12, 2016. [Online]. Available: https://www.statista.com/statistics/733335/us-pop-marketing-budget-allocation-by-display-type/
