U.S. consumer digital actions influenced by poster ads 2016

Published by Statista Research Department, Jan 10, 2023
This statistic presents the consumer digital actions that were taken after seeing a poster advertisement in the United States as of November 2016. According to the report, 30 percent of consumers stated that after seeing a poster advertisement they searched online for more details about the featured message, while 29 percent reported to have visited the advertiser's website.

Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016

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Release date

May 2017

Region

United States

Survey time period

August to November 2016

Number of respondents

1,986 respondents

Age group

18 years and older

Special properties

Based on local residents of 10 U.S. markets; Baltimore, MD; Philadelphia, PA; Seattle, WA; Louisville, KY; Norfolk/Newport News, VA; Salt Lake City, UT; San Diego, CA; Chico, CA; Montgomery, AL; Topeka, KS

Method of interview

Online survey

Supplementary notes

Question: “After seeing a poster billboard, have you ever...”

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Overview

6

Digital overview

8

Video

7

Audio

5

Brand safety

3

Environmental, social, and corporate governance (ESG)

8

Logos

4

Artificial intelligence (AI)

5

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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