This statistic presents the consumer digital actions that were taken after seeing a poster advertisement in the United States as of November 2016. According to the report, 30 percent of consumers stated that after seeing a poster advertisement they searched online for more details about the featured message, while 29 percent reported to have visited the advertiser's website.
Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016
Characteristic
Share of respondents
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Based on local residents of 10 U.S. markets; Baltimore, MD; Philadelphia, PA; Seattle, WA; Louisville, KY; Norfolk/Newport News, VA; Salt Lake City, UT; San Diego, CA; Chico, CA; Montgomery, AL; Topeka, KS
Method of interview
Online survey
Supplementary notes
Question: “After seeing a poster billboard, have you ever...”
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OAAA. (May 1, 2017). Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/733201/consumer-digital-actions-influenced-by-poster-ads/
OAAA. "Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016." Chart. May 1, 2017. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/733201/consumer-digital-actions-influenced-by-poster-ads/
OAAA. (2017). Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/733201/consumer-digital-actions-influenced-by-poster-ads/
OAAA. "Consumer Digital Actions Taken after Seeing Poster Advertisements in The United States as of November 2016." Statista, Statista Inc., 1 May 2017, https://www.statista.com/statistics/733201/consumer-digital-actions-influenced-by-poster-ads/
OAAA, Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016 Statista, https://www.statista.com/statistics/733201/consumer-digital-actions-influenced-by-poster-ads/ (last visited July 27, 2024)
Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016 [Graph], OAAA, May 1, 2017. [Online]. Available: https://www.statista.com/statistics/733201/consumer-digital-actions-influenced-by-poster-ads/