This statistic displays the results of a youth survey conducted among 15-34 year olds across 19 states across India in 2016 about their preference of using fairness cream. A majority of respondents, about 39 percent, stated they were very or somewhat fond of using whitening creams, while 38 percent did not during the survey period.
Fondness for using fairness cream among young adults across India in 2016
The Indian fairness cream market was worth about 450 million U.S. dollars. Aspiring to have fairer skin is common in the country while demand for fair-complexioned brides and grooms act as a catalyst to the phenomenon. It is called the "Snow White Syndrome", because the sales of whitening creams outsell those of Coco-Cola and tea.
Figures may not not add up to 100 due to rounding off.
Title as phrased by source: Are they fond of using fairness cream?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Economic Times. (April 27, 2017). Fondness for using fairness cream among young adults across India in 2016 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/732964/young-adults-concern-for-fairness-cream-india/
The Economic Times. "Fondness for using fairness cream among young adults across India in 2016." Chart. April 27, 2017. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/732964/young-adults-concern-for-fairness-cream-india/
The Economic Times. (2017). Fondness for using fairness cream among young adults across India in 2016. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/732964/young-adults-concern-for-fairness-cream-india/
The Economic Times. "Fondness for Using Fairness Cream among Young Adults across India in 2016." Statista, Statista Inc., 27 Apr 2017, https://www.statista.com/statistics/732964/young-adults-concern-for-fairness-cream-india/
The Economic Times, Fondness for using fairness cream among young adults across India in 2016 Statista, https://www.statista.com/statistics/732964/young-adults-concern-for-fairness-cream-india/ (last visited December 23, 2024)
Fondness for using fairness cream among young adults across India in 2016 [Graph], The Economic Times, April 27, 2017. [Online]. Available: https://www.statista.com/statistics/732964/young-adults-concern-for-fairness-cream-india/