According to a survey conducted in late 2022, the main reason for Latin American consumers to go Christmas shopping in physical stores was to see and try out the product, with almost 30 percent of respondents affirming so. Another two out of 10 consumers preferred physical stores during Christmas shopping season due to the immediate availability of the product. Physical stores were the favorite purchase channel for Christmas shopping in Latin America in 2022.
Main reasons to shop in-store for the Christmas holidays in Latin America in 2022
Survey carried out in Mexico, Argentina, Colombia, Costa Rica and Peru
Supplementary notes
*The study was conducted during the last seven days of November and the first two days of December 2022, including people from different income levels and age groups.
The source does not specify the type of survey chosen for the study.
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Deloitte. (December 19, 2022). Main reasons to shop in-store for the Christmas holidays in Latin America in 2022 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/732918/reasons-physical-stores-christmas-shopping-latin-america/
Deloitte. "Main reasons to shop in-store for the Christmas holidays in Latin America in 2022." Chart. December 19, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/732918/reasons-physical-stores-christmas-shopping-latin-america/
Deloitte. (2022). Main reasons to shop in-store for the Christmas holidays in Latin America in 2022. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/732918/reasons-physical-stores-christmas-shopping-latin-america/
Deloitte. "Main Reasons to Shop In-store for The Christmas Holidays in Latin America in 2022." Statista, Statista Inc., 19 Dec 2022, https://www.statista.com/statistics/732918/reasons-physical-stores-christmas-shopping-latin-america/
Deloitte, Main reasons to shop in-store for the Christmas holidays in Latin America in 2022 Statista, https://www.statista.com/statistics/732918/reasons-physical-stores-christmas-shopping-latin-america/ (last visited December 03, 2024)
Main reasons to shop in-store for the Christmas holidays in Latin America in 2022 [Graph], Deloitte, December 19, 2022. [Online]. Available: https://www.statista.com/statistics/732918/reasons-physical-stores-christmas-shopping-latin-america/
