The graph presents information on the level of adoption of selected marketing technology tactics among B2B marketers in the United States as of December 2016. During the survey, 85 percent of respondents said they were using an e-mail nurturing program, while 20 percent said the same about predictive lead scoring.
Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016
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DemandWave. (January 20, 2017). Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/732778/b2b-marketing-technology-tactics-adoption-level-us/
DemandWave. "Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016." Chart. January 20, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/732778/b2b-marketing-technology-tactics-adoption-level-us/
DemandWave. (2017). Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/732778/b2b-marketing-technology-tactics-adoption-level-us/
DemandWave. "Level of Adoption of Selected Marketing Technology and Automation Tactics among B2b Marketers in The United States as of December 2016." Statista, Statista Inc., 20 Jan 2017, https://www.statista.com/statistics/732778/b2b-marketing-technology-tactics-adoption-level-us/
DemandWave, Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016 Statista, https://www.statista.com/statistics/732778/b2b-marketing-technology-tactics-adoption-level-us/ (last visited December 21, 2024)
Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016 [Graph], DemandWave, January 20, 2017. [Online]. Available: https://www.statista.com/statistics/732778/b2b-marketing-technology-tactics-adoption-level-us/
