The graph presents information on the level of adoption of selected marketing technology tactics among B2B marketers in the United States as of December 2016. During the survey, 85 percent of respondents said they were using an e-mail nurturing program, while 20 percent said the same about predictive lead scoring.
Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016
Characteristic
Yes
No
Not sure
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DemandWave. (January 20, 2017). Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/732778/b2b-marketing-technology-tactics-adoption-level-us/
DemandWave. "Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016." Chart. January 20, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/732778/b2b-marketing-technology-tactics-adoption-level-us/
DemandWave. (2017). Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/732778/b2b-marketing-technology-tactics-adoption-level-us/
DemandWave. "Level of Adoption of Selected Marketing Technology and Automation Tactics among B2b Marketers in The United States as of December 2016." Statista, Statista Inc., 20 Jan 2017, https://www.statista.com/statistics/732778/b2b-marketing-technology-tactics-adoption-level-us/
DemandWave, Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016 Statista, https://www.statista.com/statistics/732778/b2b-marketing-technology-tactics-adoption-level-us/ (last visited July 22, 2024)
Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016 [Graph], DemandWave, January 20, 2017. [Online]. Available: https://www.statista.com/statistics/732778/b2b-marketing-technology-tactics-adoption-level-us/