This statistic shows the perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017. During the survey, 50 percent of respondents said that using social media marketing during trade shows helped bring more people to the company's booth.
Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017
Characteristic
Share of respondents
Social media is a way to keep track of spontaneous show moments
78%
Creates a channel through which people can experience show activities
78%
Brings more people to the company’s booth
50%
Creates more “stickiness”
36%
Generates new contacts and helps with company recruitment
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Bospar. (May 4, 2017). Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/732704/social-media-usage-trade-show-effectiveness/
Bospar. "Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017." Chart. May 4, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/732704/social-media-usage-trade-show-effectiveness/
Bospar. (2017). Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/732704/social-media-usage-trade-show-effectiveness/
Bospar. "Perception of Social Media Usage in Relation to Trade Shows According to Marketers Worldwide as of May 2017." Statista, Statista Inc., 4 May 2017, https://www.statista.com/statistics/732704/social-media-usage-trade-show-effectiveness/
Bospar, Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017 Statista, https://www.statista.com/statistics/732704/social-media-usage-trade-show-effectiveness/ (last visited December 22, 2024)
Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017 [Graph], Bospar, May 4, 2017. [Online]. Available: https://www.statista.com/statistics/732704/social-media-usage-trade-show-effectiveness/
