This statistic presents the leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017. The survey results show, that 50 percent of respondents believed smaller trade shows allowed them to host receptions or events with less competition, as opposed to major global trade show such as SXSW or Money200. In general 92 percent of respondents saw small trade show as better investment.
Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017
Characteristic
Share of respondents
Connecting to customers
75%
Securing thought leadership speaking roles
67%
Hosting receptions or events with less competition
50%
Securing positive media coverage in a target industry
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Adweek. (May 4, 2017). Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/732667/reason-smaller-trade-shows-better-according-to-marketers/
Adweek. "Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017." Chart. May 4, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/732667/reason-smaller-trade-shows-better-according-to-marketers/
Adweek. (2017). Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/732667/reason-smaller-trade-shows-better-according-to-marketers/
Adweek. "Leading Reasons Why Marketers Value Smaller Trade Shows More than Major Trade Shows Worldwide as of May 2017." Statista, Statista Inc., 4 May 2017, https://www.statista.com/statistics/732667/reason-smaller-trade-shows-better-according-to-marketers/
Adweek, Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017 Statista, https://www.statista.com/statistics/732667/reason-smaller-trade-shows-better-according-to-marketers/ (last visited December 22, 2024)
Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017 [Graph], Adweek, May 4, 2017. [Online]. Available: https://www.statista.com/statistics/732667/reason-smaller-trade-shows-better-according-to-marketers/
