This statistic presents the leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017. The survey results show, that 31 percent of respondents felt dissatisfied with media coverage during major global trade show such as SXSW or Money200 becasue the interviews did not result in any articles.
Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017
Characteristic
Share of respondents
Company’s news was lost in other trade show news stories
31%
Media did not cover their company at all
31%
Media interviews did not result in articles
23%
Journalists were difficult to reach or did not show up for scheduled interviews
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Adweek. (May 4, 2017). Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/732645/reason-disappoint-major-trade-show-media-coverage/
Adweek. "Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017." Chart. May 4, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/732645/reason-disappoint-major-trade-show-media-coverage/
Adweek. (2017). Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/732645/reason-disappoint-major-trade-show-media-coverage/
Adweek. "Leading Reasons Why Marketers Felt Disappointed with Media Coverage during Major Trade Shows Worldwide as of May 2017." Statista, Statista Inc., 4 May 2017, https://www.statista.com/statistics/732645/reason-disappoint-major-trade-show-media-coverage/
Adweek, Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017 Statista, https://www.statista.com/statistics/732645/reason-disappoint-major-trade-show-media-coverage/ (last visited August 25, 2024)
Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017 [Graph], Adweek, May 4, 2017. [Online]. Available: https://www.statista.com/statistics/732645/reason-disappoint-major-trade-show-media-coverage/