This statistic shows the leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017. During the survey, 36 percent of respondents cited low-value leads as a reason they felt disappointed with attending a major global trade show such as SXSW or Money200.
Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017
Characteristic
Share of respondents
Cost of attendance
45%
Not getting the right spot on the conference floor
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Bospar. (May 4, 2017). Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/732626/reason-disappoint-major-trade-show-attendance/
Bospar. "Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017." Chart. May 4, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/732626/reason-disappoint-major-trade-show-attendance/
Bospar. (2017). Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/732626/reason-disappoint-major-trade-show-attendance/
Bospar. "Leading Reasons Why Marketers Felt Disappointed with Attending Major Trade Shows Worldwide as of May 2017." Statista, Statista Inc., 4 May 2017, https://www.statista.com/statistics/732626/reason-disappoint-major-trade-show-attendance/
Bospar, Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017 Statista, https://www.statista.com/statistics/732626/reason-disappoint-major-trade-show-attendance/ (last visited December 22, 2024)
Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017 [Graph], Bospar, May 4, 2017. [Online]. Available: https://www.statista.com/statistics/732626/reason-disappoint-major-trade-show-attendance/
