Barriers to online fashion buyers' purchases in India - by gender 2016

Published by A. Minhas, Mar 17, 2022
This statistic describes the results of a survey conducted in 2016 about the barriers faced by online fashion buyers in making purchases in India, broken down by gender. Among males, some 39 percent of respondents stated that the lack of touch and feel for their purchases was a barrier to shopping online, while this was a barrier for about 43 percent of females during the survey period.

Online fashion shoppers' purchase barriers across India in 2016, by gender

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Release date

March 2017

Region

Asia, India

Survey time period

2016

Number of respondents

501 respondents

Supplementary notes

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