This statistic describes the results of a survey conducted in 2016 about online fashion buyers' drivers for making purchases in India, based on gender. Among males, the best prices and/or discounts accounted for about 33 percent of respondents, while this was about 28 percent among females during the survey period.
Online fashion shoppers' purchase reasons across India in 2016, by gender
Characteristic
Female
Male
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BCG, & Facebook. (March 20, 2017). Online fashion shoppers' purchase reasons across India in 2016, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/732369/online-fashion-buyers-purchase-reasons-by-gender-india/
BCG, und Facebook. "Online fashion shoppers' purchase reasons across India in 2016, by gender." Chart. March 20, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/732369/online-fashion-buyers-purchase-reasons-by-gender-india/
BCG, Facebook. (2017). Online fashion shoppers' purchase reasons across India in 2016, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/732369/online-fashion-buyers-purchase-reasons-by-gender-india/
BCG, and Facebook. "Online Fashion Shoppers' Purchase Reasons across India in 2016, by Gender." Statista, Statista Inc., 20 Mar 2017, https://www.statista.com/statistics/732369/online-fashion-buyers-purchase-reasons-by-gender-india/
BCG & Facebook, Online fashion shoppers' purchase reasons across India in 2016, by gender Statista, https://www.statista.com/statistics/732369/online-fashion-buyers-purchase-reasons-by-gender-india/ (last visited July 22, 2024)
Online fashion shoppers' purchase reasons across India in 2016, by gender [Graph], BCG, & Facebook, March 20, 2017. [Online]. Available: https://www.statista.com/statistics/732369/online-fashion-buyers-purchase-reasons-by-gender-india/