Drivers of online fashion buyers' purchases in India - by gender 2016

Published by A. Minhas, Mar 17, 2022
This statistic describes the results of a survey conducted in 2016 about online fashion buyers' drivers for making purchases in India, based on gender. Among males, the best prices and/or discounts accounted for about 33 percent of respondents, while this was about 28 percent among females during the survey period.

Online fashion shoppers' purchase reasons across India in 2016, by gender

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Release date

March 2017

Region

Asia, India

Survey time period

2016

Number of respondents

501 respondents

Supplementary notes

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