Reasons for Online fashion buyers' purchases in India - by gender 2016

Published by A. Minhas, Dec 19, 2022
This statistic describes the results of a survey conducted in 2016 about online fashion buyers' triggers for making purchases in India, broken down by gender. Among males, keeping up with the latest trends and styles was a trigger for about 39 percent of respondents, while about 47 percent of females listed this as a trigger during the survey period.

Online fashion shoppers' purchase triggers across India in 2016, by gender

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Release date

March 2017

Region

Asia, India

Survey time period

2016

Number of respondents

501 respondents

Supplementary notes

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