Ranking of most used video on demand services in France 2017
As of September 2017, Netflix led the market of video on demand in France, with a penetration rate of 37.3 percent. The second provider of video on demand service in this ranking was the French telecommunication company Orange, accounting for a penetration rate of 32.4 percent. Streaming subscriptions accounted for 173 million euros in 2017.
Video-on-demand consumption in France
According to the Statista Global Consumer Survey from early 2019, 65 percent of French respondents stated having used the Netflix platform in the past 12 months as a paying customer , while YouTube took the second place with 35 percent of surveyed. More generally, 21 percent of French in this survey declared having spent money on digital video content in the form of a subscription.
Revenues from the video-on-demand market in France
The reports of Statista’s Digital Market Outlook on the specific market of video-on-demand in France estimated the value of this market to be at 538 million euros as of 2018. On the user level, the video-on-demand ARPU (average revenue per user) was forecasted to increase from 60 U.S. dollars in 2018 to 65.3 USD in 2023.
Video-on-demand consumption in France
According to the Statista Global Consumer Survey from early 2019, 65 percent of French respondents stated having used the Netflix platform in the past 12 months as a paying customer , while YouTube took the second place with 35 percent of surveyed. More generally, 21 percent of French in this survey declared having spent money on digital video content in the form of a subscription.
Revenues from the video-on-demand market in France
The reports of Statista’s Digital Market Outlook on the specific market of video-on-demand in France estimated the value of this market to be at 538 million euros as of 2018. On the user level, the video-on-demand ARPU (average revenue per user) was forecasted to increase from 60 U.S. dollars in 2018 to 65.3 USD in 2023.
