This statistic describes the results of a survey conducted in 2016 about the share of first-time online buyers in India, based on which the category they had purchased. Apparel and footwear had the highest share with about 28 percent, while entertainment had the lowest with about three percent during the survey period.
Share of first-time online buyers across India in 2016, by category purchased
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of first-time online buyers across India in 2016, by category purchased
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
BCG, & Facebook. (March 20, 2017). Share of first-time online buyers across India in 2016, by category purchased [Graph]. In Statista. Retrieved February 23, 2025, from https://www.statista.com/statistics/732294/first-time-online-shoppers-by-category-india/
BCG, und Facebook. "Share of first-time online buyers across India in 2016, by category purchased." Chart. March 20, 2017. Statista. Accessed February 23, 2025. https://www.statista.com/statistics/732294/first-time-online-shoppers-by-category-india/
BCG, Facebook. (2017). Share of first-time online buyers across India in 2016, by category purchased. Statista. Statista Inc.. Accessed: February 23, 2025. https://www.statista.com/statistics/732294/first-time-online-shoppers-by-category-india/
BCG, and Facebook. "Share of First-time Online Buyers across India in 2016, by Category Purchased." Statista, Statista Inc., 20 Mar 2017, https://www.statista.com/statistics/732294/first-time-online-shoppers-by-category-india/
BCG & Facebook, Share of first-time online buyers across India in 2016, by category purchased Statista, https://www.statista.com/statistics/732294/first-time-online-shoppers-by-category-india/ (last visited February 23, 2025)
Share of first-time online buyers across India in 2016, by category purchased [Graph], BCG, & Facebook, March 20, 2017. [Online]. Available: https://www.statista.com/statistics/732294/first-time-online-shoppers-by-category-india/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.