This statistic describes the share of urban fashion buyers who use the internet during any stage of the buying process across India in 2013 and 2016, with a projection in 2020. About 49 percent of urban fashion buyers were predicted to use the internet for their purchases at some point of the buying process in 2020, an increase from about 20 percent in 2016.
Share of urban fashion buyers who use the internet in any stage of the purchase process across India in 2013, 2016 and 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BCG, & Facebook. (March 20, 2017). Share of urban fashion buyers who use the internet in any stage of the purchase process across India in 2013, 2016 and 2020 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/732273/urban-fashion-buyers-who-use-the-internet-for-shopping-india/
BCG, und Facebook. "Share of urban fashion buyers who use the internet in any stage of the purchase process across India in 2013, 2016 and 2020." Chart. March 20, 2017. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/732273/urban-fashion-buyers-who-use-the-internet-for-shopping-india/
BCG, Facebook. (2017). Share of urban fashion buyers who use the internet in any stage of the purchase process across India in 2013, 2016 and 2020. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/732273/urban-fashion-buyers-who-use-the-internet-for-shopping-india/
BCG, and Facebook. "Share of Urban Fashion Buyers Who Use The Internet in Any Stage of The Purchase Process across India in 2013, 2016 and 2020." Statista, Statista Inc., 20 Mar 2017, https://www.statista.com/statistics/732273/urban-fashion-buyers-who-use-the-internet-for-shopping-india/
BCG & Facebook, Share of urban fashion buyers who use the internet in any stage of the purchase process across India in 2013, 2016 and 2020 Statista, https://www.statista.com/statistics/732273/urban-fashion-buyers-who-use-the-internet-for-shopping-india/ (last visited November 23, 2024)
Share of urban fashion buyers who use the internet in any stage of the purchase process across India in 2013, 2016 and 2020 [Graph], BCG, & Facebook, March 20, 2017. [Online]. Available: https://www.statista.com/statistics/732273/urban-fashion-buyers-who-use-the-internet-for-shopping-india/
