For the 2024 back-to-school shopping season, more than four in five parents in the United States said their child or children could convince them to splurge on must-have back-to-school brands and/or products.
Parents who say their children could influence their back-to-school spending plans in the United States in 2024
Characteristic
Share of respondents
My child/children can influence me to splurge on must-have back-to-school brands/products
85%
My child's/children's preferences generally influence me to spend more
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Deloitte. (July 15, 2024). Parents who say their children could influence their back-to-school spending plans in the United States in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/732160/back-to-school-spending-influenced-by-children-of-us-consumers/
Deloitte. "Parents who say their children could influence their back-to-school spending plans in the United States in 2024." Chart. July 15, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/732160/back-to-school-spending-influenced-by-children-of-us-consumers/
Deloitte. (2024). Parents who say their children could influence their back-to-school spending plans in the United States in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/732160/back-to-school-spending-influenced-by-children-of-us-consumers/
Deloitte. "Parents Who Say Their Children Could Influence Their Back-to-school Spending Plans in The United States in 2024." Statista, Statista Inc., 15 Jul 2024, https://www.statista.com/statistics/732160/back-to-school-spending-influenced-by-children-of-us-consumers/
Deloitte, Parents who say their children could influence their back-to-school spending plans in the United States in 2024 Statista, https://www.statista.com/statistics/732160/back-to-school-spending-influenced-by-children-of-us-consumers/ (last visited December 21, 2024)
Parents who say their children could influence their back-to-school spending plans in the United States in 2024 [Graph], Deloitte, July 15, 2024. [Online]. Available: https://www.statista.com/statistics/732160/back-to-school-spending-influenced-by-children-of-us-consumers/
