United States: back-to-school expenditure influenced by children 2024

For the 2024 back-to-school shopping season, more than four in five parents in the United States said their child or children could convince them to splurge on must-have back-to-school brands and/or products.

Parents who say their children could influence their back-to-school spending plans in the United States in 2024

Characteristic	Share of respondents
My child/children can influence me to splurge on must-have back-to-school brands/products	85%
My child's/children's preferences generally influence me to spend more	61%

0%20%40%60%80%100%

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Release date

July 2024

More information

Region

United States

Survey time period

May 22 to 30, 2024

Number of respondents

1,198 respondents

Special properties

Parent who had at least one child attending school in grades K - 12 this fall

Method of interview

Online panel

Citation formats

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