This statistic shows the expected real sales growth rate for the Christmas season according to retailers in Brazil from 2014 to 2018, compared to the previous Christmas. Regarding retail sales growth during Christmas, the retailers surveyed expected a real sales growth rate of 1.93 percent in 2018, compared to the 2017 Christmas season.
Expected real sales growth rate for the Christmas season according to retailers in Brazil from 2014 to 2018
2014; September 28 to October 23, 2015; September 19 to October 7, 2016; 2017; September 4 to October 5, 2018
Number of respondents
102 retail companies in 2018
Special properties
expected sales growth rate compared to the previous Christmas season, net of inflation.
Method of interview
Online survey
Supplementary notes
* This survey revealed that retailers' expectations of sales growth amounted to 7.2 percent for the 2014 Christmas season. Figures on the real sales registered in December 2014 were later disclosed by ABRAS and they showed a real sales growth rate of 2.94 percent during the 2014 Christmas, in comparison to the same holiday season in 2013.
Figures prior to 2016 were retrieved from a previous version of the publication, Pesquisa de Natal 2015.
The source does not specify the total number of respondents in 2014, 2016 and 2017.
The source does not provide the exact date of survey for 2014 and 2017.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Associação Brasileira de Supermercados. (October 30, 2018). Expected real sales growth rate for the Christmas season according to retailers in Brazil from 2014 to 2018 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/731893/christmas-sales-change-expectations-brazil/
Associação Brasileira de Supermercados. "Expected real sales growth rate for the Christmas season according to retailers in Brazil from 2014 to 2018." Chart. October 30, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/731893/christmas-sales-change-expectations-brazil/
Associação Brasileira de Supermercados. (2018). Expected real sales growth rate for the Christmas season according to retailers in Brazil from 2014 to 2018. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/731893/christmas-sales-change-expectations-brazil/
Associação Brasileira de Supermercados. "Expected Real Sales Growth Rate for The Christmas Season According to Retailers in Brazil from 2014 to 2018." Statista, Statista Inc., 30 Oct 2018, https://www.statista.com/statistics/731893/christmas-sales-change-expectations-brazil/
Associação Brasileira de Supermercados, Expected real sales growth rate for the Christmas season according to retailers in Brazil from 2014 to 2018 Statista, https://www.statista.com/statistics/731893/christmas-sales-change-expectations-brazil/ (last visited August 25, 2024)
Expected real sales growth rate for the Christmas season according to retailers in Brazil from 2014 to 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2018. [Online]. Available: https://www.statista.com/statistics/731893/christmas-sales-change-expectations-brazil/
