UGC created by U.S. online shoppers 2017| Statista

This statistic ranks the most popular types of user-generated content submitted by online shoppers in the United States as of March 2017. According to surveyed respondents who had submitted UCG, product reviews were the most popular at 71 percent. A total of 69 percent of respondents had submitted product ratings.

Most popular types of user-generated content submitted by online shoppers in the United States as of March 2017

Characteristic	Share of respondents
Product reviews	71%
Product ratings	69%
Asking a question about a product	39%
Providing an answer to a product question	28%
Social media posting about a purchase	28%
Photos of products	22%
Videos of products	11%
None of these	28%

0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%

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Release date

June 2017

More information

Region

United States

Survey time period

March 2017

Number of respondents

total survey n=1,070

Age group

18 years and older

Special properties

who made an online purchase in the past 12 months and who have submitted user-generated content (72%)

Method of interview

Online survey

Supplementary notes

For this survey, user-generated content (UGC) was defined as any ratings, reviews, product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website.

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