The leading brand with the highest market share for ethnic apparel in India for women was TCNS (selling under brands like W and Aurelia) with about 23 percent, followed by BIBA with about 18 percent of this market during 2016. Sarees accounted for the highest share of the women's apparel market in 2014.
Distribution of women's ethnic and fusion clothing market* across India in 2016, by brand
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Avendus. (June 30, 2017). Distribution of women's ethnic and fusion clothing market* across India in 2016, by brand [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/731082/women-s-ethnic-apparel-market-share-by-brand-india/
Avendus. "Distribution of women's ethnic and fusion clothing market* across India in 2016, by brand." Chart. June 30, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/731082/women-s-ethnic-apparel-market-share-by-brand-india/
Avendus. (2017). Distribution of women's ethnic and fusion clothing market* across India in 2016, by brand. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/731082/women-s-ethnic-apparel-market-share-by-brand-india/
Avendus. "Distribution of Women's Ethnic and Fusion Clothing Market* across India in 2016, by Brand." Statista, Statista Inc., 30 Jun 2017, https://www.statista.com/statistics/731082/women-s-ethnic-apparel-market-share-by-brand-india/
Avendus, Distribution of women's ethnic and fusion clothing market* across India in 2016, by brand Statista, https://www.statista.com/statistics/731082/women-s-ethnic-apparel-market-share-by-brand-india/ (last visited August 24, 2024)
Distribution of women's ethnic and fusion clothing market* across India in 2016, by brand [Graph], Avendus, June 30, 2017. [Online]. Available: https://www.statista.com/statistics/731082/women-s-ethnic-apparel-market-share-by-brand-india/